Relevance
Start with the audience problem, not the payout.
Return to the problem statement from Module 2. A candidate offer belongs on the shortlist when it appears relevant to that problem and the audience's current stage.
Commission size can be one programme detail to record, but it cannot make an unsuitable product useful. If the offer solves a different problem, keep looking or explain why it is outside the lane.
- Name the problem before opening an affiliate catalogue.
- Check whether the audience can use the offer at their current stage.
- Write who may not need it or may need a simpler option.
Decision order
Problem fit first, customer value and quality next, terms and commission structure after that.